Bright Bangkok office conversation between colleagues

About Datastackpoint

A Bangkok practice devoted to careful A/B testing performance analytics for app product teams across Thailand.

Registered business

Datastackpoint Co., Ltd.

Datastackpoint Co., Ltd. was established in 2018 in Bang Sue, Bangkok. The founders had spent years sitting in launch meetings where a single chart settled arguments that deserved more patience. The company began as a small experiment-readout practice for consumer apps and grew into a steady partner for product, growth, and analytics leads who want decisions they can defend.

Early work focused on marketplace and fintech experiments serving Thai users. Over time the brief widened to health booking, education subscriptions, and niche fitness apps — still with the same insistence on sample integrity and plain-language verdicts.

We remain a human consultancy. Clients hire us for reviews, design sessions, and weekly readouts — not for a hosted experimentation product.

How we work with clients

  • Write recommendations a non-statistician can repeat accurately
  • Separate planned comparisons from post-hoc curiosity
  • Prefer one clear primary metric over a crowded scoreboard
  • Respect Bangkok business hours and regional traffic patterns
  • Decline briefs that ask us to bless a pre-chosen winner
People

The practitioners behind the readouts

Small team, direct contact, no revolving account managers.

Portrait of Nalinee Srisuk

Nalinee Srisuk

Principal analyst · Co-founder

Leads Experiment Performance Reviews and weekly readout blocks. Previously supported growth squads at a Bangkok consumer finance app through multi-arm paywall tests.

Portrait of Arthit Phongphan

Arthit Phongphan

Engagement lead · Co-founder

Owns Test Design Consultations and Funnel Metric Health Checks. Focuses on making assignment, exposure, and event definitions sturdy before traffic starts.

Want to meet before scoping work?

Send a short note about the experiment or funnel on your mind. We reply within one business day.

Contact the practice