Blog
Short notes from our trial-to-paid practice—definitions, timing, cohorts, and instrumentation.
Define trial conversion before you chart it
Why most trial-to-paid dashboards argue with each other—and how a short definition sheet prevents it.
When paywall timing fights activation
Signs your paid gate appears before trialists have felt the product’s value—and what to measure instead of guessing.
Cohort reports stakeholders will actually read
A structure for trial cohort write-ups that favors narrative insight over screenshot galleries.
An instrumentation checklist for trial products
The minimum event set we ask clients to verify before any trial-to-paid experiment ships.