Funnel Metric Health Check
An audit of how your app funnel events are defined and whether they are fit for A/B testing performance analytics.
Document review plus findings workshop
8–10 business days
Remote; on-site available in Greater Bangkok
Who it is for
Teams whose experiment results keep disagreeing with product intuition
Result you leave with
A cleaned metric map and priority fixes before your next test wave
Included
- Inventory of key funnel events
- Consistency and naming review
- Fitness-for-experiment assessment
- Prioritized fix list and workshop
Not included
- Engineering implementation of tracking changes
- Full data warehouse redesign
How the work unfolds
- Access and documentation intake
- Async review
- Findings workshop and written map
Preparation
Event dictionaries, tracking plans, and recent experiment reports help most.
Constraints
We advise on measurement; your engineers own the instrumentation changes.