Team discussing plans around a table

Test Design Consultation

Before you launch, we help you frame the hypothesis, pick primary metrics, set a stopping rule, and avoid common assignment pitfalls.

90-minute consultation with follow-up notes Usually scheduled within one week Video call; Bangkok studio available

Who it is for

Teams preparing a new app or web experiment

Result you leave with

A ready-to-run design brief your engineers and marketers can follow

Included

  • Hypothesis and variant definition workshop
  • Metric hierarchy (primary, secondary, guardrails)
  • Minimum detectable effect and rough sample guidance
  • Written design checklist

Not included

  • Implementation in your codebase
  • Full multi-week program management

How the work unfolds

  1. Send draft ideas and current funnel numbers
  2. Live design session
  3. Receive checklist within two business days

Preparation

Bring current conversion baselines and any prior related tests.

Constraints

One primary experiment per session; complex multi-arm designs may need a second session.